Shopping Locally Helps Us All
Last August, during the Visioning Phase of Horizons, residents responded to a survey delivered/collected door-to-door in Choteau. The top concern of those responding to the survey was that we need to support our community businesses by purchasing goods and services locally. Two key concepts emerged as a result of the community visioning event held
subsequently in November 2009. First, in order for a buy local effort to be effective, local businesses would need to engage in and cooperate with any program developed by Horizons participants. Second, there may be additional ways the Horizons program could support local businesses. The group determined to research further what retail businesses owners felt they needed in order to grow and thrive in our rural economy.
To investigate the full array of ways in which our community could provide support to local businesses, a “Retail Research” committe was formed. With the advice of an economic development specialist, we determined that we should survey retail businesses to see if a shop local campaign would affect their businesses, as well as what other types of support they might need. Some of the Horizons participants partnered with the Choteau Chamber of Commerce to start the retail survey process.
The survey included a 30-60 minute individual interview with business owners and managers (click HERE to see a copy of
the survey questions). Interviews were completed in mid-March with businesses that are currently members of the Chamber of Commerce, and an invitation was published in the Choteau Acantha for non-Chamber businesses to participate in the survey, as well. The results of those interviews are currently being tabulated and will be analyzed to set a course of action. (Click HERE for a preliminary summary of the survey results).
Choteau is located within an hour of one of Montana’s largest cities. Local retailers are put in a position of competing with big box stores and chains. One retailer felt that “Choteau supports Choteau as much as possible.” Other comments have concluded that there may be some benefit to fighting the perception that everything is cheaper in Great Falls. Another business owner commented, “We realize you cannot get everything you need in Choteau, but we want to be the business you think of first - we want to be your primary supplier.” Other business owners felt that it might benefit Choteau if business owners developed a deeper sense of business community. Some expressed the idea that we could do more to educate our consumers, and that some were unaware of the goods and services available locally.
A preliminary look at these results show that a “Shop Local” campain might be useful, although the nature of that effort will need further consideration. The results also indicate that consumer focus groups may be created to look more deeply at what factors influence consumer behaviors in Choteau. Additional actions may be considered, as well.
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The above was provided by Jane Wolery. The question arises: why do we need to support our local businesses? How does that benefit us all? What does that have to do with Horizons, which is a program largely aimed at reducing poverty? Well, I’ll share with you some of what I’ve heard discussed:
At least some of the money spent locally stays local - businesses and income that are here in Choteau help to keep the economic base here that supports our local schools, our city services, and so on. Local businesses provide local jobs - whether they provide low or higher wages, many of those jobs are the only real lifeline for families here in Choteau. Keeping a thriving business community helps keep families and friendships intact, by providing jobs and services that allow people of all ages to remain in Choteau. There’s more, but you get the picture.
I have also heard some talk about whether things are really cheaper or more efficient to purchase in Great Falls. Perhaps it feels more efficient to grab groceries, pillowcases, a prescription, and potting soil all in one stop at a big box store in Great Falls. But it you might also consider the cost of the trip in terms of gas (which is going up again), all
the extra thingies you picked up that you didn’t really need and weren’t on your list, the lunch you bought for the family to keep everyone going for the drive home… and so on. We’re all going to continue to do business in Great Falls - there are simply things you can’t get here. But as the business owner quoted above said, we should all at least try here first. We might be surprised at the reasonable cost, in terms of dollars, time, and even just neighborliness.
The group started out thinking that a community garden needed to be one physical site, complete with dirt and plants. What grew from their effort has been no less tangible, but not so site-specific. The effort to make an actual garden turned out to be an idea that is not yet ripe. Instead, however, the group put together an Adopt-a-Gardener program, aimed at teaching people basic gardening skills through a mentoring program. Not only did participants learn how to coax life from small seeds, they learned about the benefits of gardening: the nutritional value of fresh vegetables, the financial savings of growing their own food, the satisfaction of having enough extra produce to share with others who might not have a garden, and the simple joy of feeling the dirt in their fingers and the sun on their backs while they worked.
des information about the Adopt-a-Gardener program, seed and plant exchanges, and other activities as well as providing links to a variety of gardening resources. What’s more, the group saw an opportunity to partner with the existing Farmer’s Market in providing mentoring opportunities and other activities.
donations, not many people in town knew about the organization, and no low-income persons were involved in the organization.